8 ways to make money from your niche site

8 ways to make money from your niche site

There are plenty of ways you can make money from your website. Some are easier than others.
You can pick one as your business model or you can cobble them all together. It’s your website and you can choose the methods that suit you best.

1. Banner Ads

While this option is used less these days, it can still be a viable option. On your site you have plenty of space to place ads. Banner ads can be placed in your side bar, above your header or in your content.

Sizes vary from 150×150 squares to skyscrapers and long horizontal banners. You can have a very simple one with an image and text overlay (see my sidebar) or flashy moving banners,  most often used in affiliate marketing and display ads.

What you can earn from banner ads depends on your site. The more visitors and the more engagement, the more money you can ask for. You decide the price that you feel is fair. When setting a price, keep in mind that most advertisers are used to negotiating ad rates, so plan accordingly and leave some room to negotiate.

2. Display Ads

Like banner ads, you can put display ads in your sidebar, in your content and above your header. These ads are most commonly sourced from Google Ads or networks like MediaVine.

If you are just starting out and don’t have a lot of visitors yet, it will take a very long time before you actually start making some money from the display ads. MediaVine even has a minimum required monthly visits before you can use their display ads.

You often will get paid a very small amount per click (CPC) or a small amount per 1,000 impressions (CPM)

3. Sponsored (Social) Post

The media landscape is changing rapidly. In order to reach a targeted audience, advertisers need to start moving away from traditional media and find blogs and social channels that have very targeted audiences to promote their message.

Advertisers can ask you to write a blog post for your site, sometimes they even write the post for you and pay you to publish it. The same goes for posts on your social media channels. It’s not uncommon to post for a certain amount of time about a brand or to create a package with a blog and social posts.

Like with banner ads, you decide what you think is fair. Don’t start too low, it’s better to aim a little higher than you might feel comfortable with, because advertisers will rarely pay the quoted price. They may even approach you with a figure in mind and ask what you can do for that price.

One word of advice. If they give you content, make sure you read it and check if it will fit your readers. Adjust if necessary. You know your audience, they don’t. If they don’t agree to you making some changes, then don’t post it. Don’t squander your credibility and trust with your readers for a few bucks.

4. Affiliate Marketing

Affiliate marketing can get very lucrative, very fast. If you promote the right products then you don’t need a huge audience to really start making money. This in contrast to the ad opportunities and the sponsored posts.

You want to look for either a high ticket program with a high commission percentage or something with a forgettable price. Generally speaking, out of a 1,000 visitors if you only convert 1 person you could stand to make a lot more on a high ticket offer than 50% conversion on a low priced offer with a low commission.

In the marketing world they even say it’s easier to sell something expensive, than something cheap. But it still takes skill. It could be easier for you to find a product(range) on Amazon around $20, a more or less forgettable price and get more conversions, than actually selling something of $1,000 and up.

The absolute best thing you can promote however is a membership of some kind. You promote it, convert once and reap the commissions on a monthly basis as long as your referral is using the service/coaching/membership.

Any one can become an affiliate marketer, all you need is a website and a little bit of training. If you really want to be an affiliate marketer I highly recommend you check out Wealthy Affiliate. They will educate you and offer you a place to build your affiliate website. You can try it out for free and start building your site today.

5. Drop Shipping

Tim Ferris first introduced me to the idea of drop shipping when I read the 4-hour work week in 2010. It really seemed like the best way to make some passive income if you can find the right product.

What you see most of the time is that marketers get products from AliExpress for $1 and sell it to their audience for $15 excluding shipping. Then they have the product send by AliExpress to their customer. If you do it right, this can give a very nice profit margin.

I have seen case studies where people are selling $20,000 worth of product per month. You obviously have to take into account that that amount is gross profit, but even if it only leaves $5,000 a month after all costs have been deducted, it’s nothing to sneeze at.

You can set up your own e-commerce site with WordPress and a plugin called WooCommerce for free. Wealthy Affiliate even has training on how to do it and a few live webinars with Jay about drop shipping and e-commerce.
Want to learn more about drop shipping and e-commerce options, check out Wealthy Affiliate.

6. Selling your own products

This can be very involved. Because you either have to create a product or have a product in stock that you sell. But the options are legion. You can sell your hand crafted items, an e-book, worksheets, courses, masterminds. It doesn’t have to be a physical product as you see. It can be digital as well.

The great thing about digital products is, is that it requires some effort up front to create it (read my article about front-loading the work here) but it can then make you money in perpetuity. Even when you sleep or are on holiday. How awesome is that?

You can build your own site, set up the e-commerce part of it or you can use a smart shopping cart with a sales page built in to set up your cart in less than 15 minutes. Going the WordPress route will take a little longer, but it’s very useful to have a site in the long run. But using a tool like SamCart can get you up and running quickly, before you talk yourself out of it. (Psst, you can try SamCart for free for 14-days)

7. Selling your services

By far the easiest thing to do is to sell your services. Use your site to show your expertise and offer yourself as a VA, social media manager, cleaner, writer, photographer. Basically anything you can do as a freelancer you can sell from your website.

There are some awesome tools so people can schedule their time with you. My favorite is Calendly. It even takes payments via Paypal and Stripe. But this does mean that you need to build out your site and show some expertise too. To get started quicker you can also use SamCart. Write an awesome one page sales funnel and sell your time/services via their cart system.

8. Coaching and Consulting

If you are an expert already, you can and in my opinion should totally offer coaching or consulting. If you are not an expert yet, you will soon become one if you start plugging away at your niche site. (the very best side job there is)

To offer your coaching or consulting they easiest way it to build a site so people can find you and use that together with either Calendly or Samcart, as I mentioned in the part about selling your services.

 

Like I said in the beginning, you can pick any combination of ways to monetize your site. But one thing is for certain. Your site and what you offer for sale will only build upon each other.

Let me know in the comments below, which way of monetizing a site appeals to you most? Which way(s) will you be using?

This Post Has 18 Comments

  1. I’ve recently been looking for ways to make some money off my blog and I was thinking about going down the adverts route (more specifically – Google Ads). Now I read about affiliate marketing I might change my mind – there seems to be a wealth of opportunity with this form of marketing. 

    What education would you suggest for learning the affiliate techniques?

    1. My favorite way of monetizing sites is a combination of affiliate marketing and selling your own digital products. So definitely start of with affiliate marketing.

      If you need to learn more about how to do it, you can hit up Google or YouTube, plenty of information there. But for a little more structured learning, as I mentioned in the article I highly recommend Wealthy Affiliate. You can try it for free and they have some amazing classes on different aspects of affiliate marketing and e-commerce. I have written an article about why I love WA, which you also may find interesting.

  2. Thank you for listing the many ways I can make money from my niche. I have heard of some of these before and I like the fact that I can be earning money without actually working on it everyday. The challenge, of course, is to first set up the banners or ads etc. I am now motivated to take a second look at my website. In addition to selling my products, I could really supplement my online business using these tools.

    1. Awesome JJ. Great to know that this article gave you a second wind for your website. 

      The challenge is always the build up stage. It takes some work before hand, but the more work you put in in the starting phase, the more benefits you can reap later on.

  3. Thank you such a great post on how to make money from my website. I have been asking myself how i can earn money after building my website. After passing through this post i get the new ideas on how i am going to earn money and it will be helpful to me.

    I like getting new information from experts and you are my expert from now on.

    1. Thanks Julienne. Happy to hear you found the article useful. Good luck with monetizing your site! 

      Which ways do you want to start using?

  4. Nice list and i have seen some of them in action especially drop shipping. It is a really good way to make money. The best place to use to drive traffic to the products you are selling is through facebook. You can start getting results pretty fast when you go through that. Although I would advice not to direct people to your homepage but rather the product page that you are promoting. It converts better that way.

    Affiliate marketing is also great. I do like the idea of promoting high level tickets or mid level. I am not much of a fan of low level tickets.

    1. Facebook is a great way to get your products out there, especially if you have a little bit of money to spend. If your product page is really good, you will make back the investment in the ad in no time.

      It goes without saying that you should always send your traffic to relevant landing pages or product pages. Whether you are selling your own products, drop shipping or promoting an affiliate product.

  5. As a beginner , I feel Affiliate Marketing is the best option. But it takes a little while before you start earning money. I have also put banners on the side bar of my website. I have heard that you should do drop shipping only if you are experienced in online business. Is that true?

    1. Not necessarily. I have seen stories about people who have never done anything online before and they are now killing it at drop shipping. If you prepare and set things up the right way, drop shipping could be an excellent option for newbies. But most feel intimidated by it.

      I would honestly advised anyone with a website to use affiliate marketing as one of their earning strategies.

  6. This is a very useful post. I especially like the digital aspects of income creation. The ads are a good way to gain income especially because Google can customize ads to suit them to a specific user. I also like the affiliate idea because you can make income from promoting a product without having to own a physical shop.

    I think that the internet can also help you reach people you otherwise would never see in real life. It is a great opportunity to meet new people and help them with your knowledge and services thus building relationships and trust. I think that is how good businesses are built.

    1. You are absolutely right Renton. Every business (onine and offline) is based on relationships and trust. If you loose your readers or customers trust, they will never go through you ever again. So it’s something to be cherished and nurtured.

  7. Awesome article. Thanks for sharing how I can actually make money from my niche site. 

    Affiliate marketing and drop shipping are my favourite. I love both… 

    But ya need time and consistency to earn from those. This article is an eye opener for anyone looking for ways they can earn money from their niche Websites.

    Keep sharing.

    1. Yes, consistency is key. But that is true for anything you do. For posting, for promoting, for your newsletter and so on. Just keep going and you will get there.

  8. Thank you for sharing these 8 ways to make money from your website. We cannot just rely on one source of income and must diversify our income stream into other areas, as well. l am currently concentrated on Affiliate Marekting Niche and planning to create my own Internet Marketing Course. Further, l could recruit affiliates to promote and generate more sale. As suggested, I will look at Calendly or Samcart for my training service.

    Alternatively, l might look into dropshipping although the market quite saturated and highly competitive but is lucrative. 

    Best regards

    1. That’s awesome Zayn. It seems like you have your plans all laid out and ready to go.

      Courses are a great way to leverage your knowledge and actually help people with your know how.

      Keep working at it and you will get there. It may take a while, but it’s totally worth it.

  9. Have had some experience of some of these , paying for banners to put on someone elses sites, and the sponsored blog posts I know someone that does this to make income.

    I havent tried Dropshipping but did try my luck on selling online. Lost a lot of money and never to be repeated.One question I would like to ask regarding woocommerce and drop shipping.  I thought Google doesnt like these sites? I thought they like sites that give out information rather than a store with loads of goods to sell?

    1. Google does indeed value information. It doesn’t mean that they don’t like ecommerce sites however. Just look at Amazon. 

      Also, one does not have to exclude the other. You could have an e-commerce site that has a blog that gives out awesome information like buyers guides, comparisons and general information relating to the products you are selling. Putting both together will amplify your efforts.

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