Can you buy a Niche Site?

I know that the idea of building a niche site up to where it can actually earn you money can seem very daunting. That is a lot of content to write, a lot of research to do and a lot of time to wait before you can actually pick the fruits of your labor.

So more likely than not you will be thinking about a short cut. Is there a short cut?

Yes, there is indeed a short cut. You can purchase an existing affiliate niche site or have it build for you. But you have to really be careful where you spend your money. You’ll want to make sure that what you buy is actually good.

Buying an existing site

When you buy an existing site you will want to make sure that everything that is on there is of excellent quality. Some sites that are being sold can have a lot of posts, but quantity doesn’t mean quality.

See how the site is currently ranking, what the current visitor numbers are and if the owners are currently making money from it. Then ask why the site is being sold, because that might be a tip-off that something may not be exactly right.

Important to note is that if a site is already making money, you can safely assume that under normal circumstances you should be able to make money from it too. However this will make the price for the website a lot higher, than a site that is not making any money yet.

You can head over to to see what’s available. Buying a site there can just mean you get lucky. All sales are auctions, so you might loose out on a listing or pay more than you were planning to just to snap it up. If the buy it now price is reasonable, consider it.

But my top recommendation would be going over to Human Proof Designs and getting one of their Aged Sites. This basically means that the site has been build with quality content, written to rank and that is older than 6 months. Generally speaking you can run into issues with Google, when you have a new website. If it’s older than 6 months you’ll have bypassed the “Google Sandbox” and are ready to roll.

The owner of Human Proof Designs is also a Wealthy Affiliate Member and uses everything WA teaches to build his websites. He has a team that writes the content and does the research according to the steps laid out in WA, plus with a little extra SEO mojo.

Getting a Site Build for You

If you have a specific niche in mind you can also have someone build a site for you. You can hop onto Fiverr or Upwork and hire a keyword researcher to research the best low hanging fruit keywords to be turned into blog posts. Then you can hire a writer to actually write the content for you.

Let me tell you, if you want quality, it’s not going to come cheap. And even in you pay top $, you may find that the quality is not what you expected. It’s a lot of managing moving pieces.

Then there is the option of using Human Proof Designs for this as well. They offer Ready Made Niche Sites and Custom Made Niche Sites. Browse the Ready Made sites and see if there is one topic that is to your liking and you can order from 3 different tiers.

If you are looking for a little leg-up the basic plan will be fine for you. If you want to make sure that you have a little more content or even have a lead magnet, opt for the standard or the premium package. Once you have ordered the site it will be created for you. It takes about 2 weeks to a month until you get the finished product.

Want to see a site like that in action, check out (I ordered this in 2017 and have since changed the theme to make it more me)

After You Buy

The main thing that you need to do after you buy a website, after you have inserted your affiliate links, is to keep adding quality content to the website targeting new keywords and to keep promoting the posts and the website.

You’ll want to make sure that you put up at least one article per week.

Plus you will want to start building back links. I never got this far, as the technicalities around back links made it too difficult for me. But I did have HPD build some back links for me, as part of the website pack that I bought.

Human Proof Designs is a full service bureau at this point that can take all the creation out of your hands, or just the bits that you have difficulties with. If you can’t write consistently a monthly article subscription might be the ticket for you. When link building or keyword research is not your strong suit, you can outsource it to them as well.

I personally used them to build my site in 2017 and had them adding content on a monthly basis. Sadly the topic wasn’t quite for me, so I found it difficult to keep adding to the site when I could no longer afford to buy monthly articles.

But I did love the experience with HPD. They were incredibly helpful and kept me posted during the progress of building my site and creating my content. If I’d had the funds, I would have definitely asked them to start building back links for me and let them continuously create content.

My point here is this, if you want to buy a website, you totally can. If you have the money, I highly recommend buying an aged site, because you can earn back your investment a lot faster. Then have HPD also continuously add articles to your site and build some back links.

Of course you should start writing too, so be sure that the site you choose is about a topic that you know something about or you wouldn’t mind researching. After publishing posts, you should promote them everywhere to help get traffic to your site and bring in those sales.


I’m curious, are you thinking about buying a site or will you be building your niche site from the ground up yourself? Let me know in the comments.

10 thoughts on “Can you buy a Niche Site?”

  1. Richard Hoffmann


    I think that purchasing a ready made site has a lot of advantages such as not having to spend hours learning about website construction and so on which for many can be a daunting task. As a new person to this type of product, what would be some tips to consider to assist in evaluating if a niche or site is worth the money or worth buying at all?

    There is no way to buy experience so any tips will be appreciated.



    1. If you are buying a site you’ll want to make sure the content is high quality. You can only know that by randomly picking some articles and reading it.  

      Other things to look out for could be if the metrics are real (visitors, earnings) and not faked. If you buy a site that is claiming it already has visitors or earnings, make sure you see a live walk through and not just screen shots, as they are easy to fake.

      Hope this helps.

  2. will it be better to buy a ready made website which has some age or build it your own from scratch? I feel like it is like owning a home. Buying a made website has the personalization of the previous owner. Which I have to clean up with a lot of work. But it has established its name and may already have some fans. Building my own takes so much time and effort. what is your opinion?

    1. Well, that is a really good question. What you do is completely up to you. It’s going to end up being a personal preference. Just like most people prefer to buy a home, some buy a home and fully renovate it and yet some others prefer to build something from the ground up.

      Depending on the site you buy, “cleaning it up” might not take that much work. When you buy an established site with a following, you don’t want to immediately put your stamp on everything, they are wanting to get used to you as the new owner first. Re-branding could be a step for later on. Which, on some themes, is very easy to implement.

      For me? I would like to buy a site that is right up my alley niche wise, so that I can easily maintain an grow the current visitors and/or income and then build something for me on the side. This way I would be assured of an income while I build and grow my new site. But I haven’t found something suitable yet. 🙂

  3. I have 3 sites that are a year old and because of personal issues arent doing so well.  I do plan on turning things around since all the issues are dealt with.  I would be somewhat interested in possibly buying a site.  Any chance you would want to talk about how much they charge.  Just an average number would work.  I have a lot of questions.  Should I be asking you should I go directly to them.  Either way this was a great article.

    1. Thanks Dale. I’m sorry to hear about your personal issues and happy to know they have been sorted out. If you are thinking about buying a site, I would recommend checking out HPD for yourself. At all times they have sites that are available for purchase (aged and pre-made) and every month new sites are launched.

      The pricing differs, based on which type of site you buy and how much extra content you want.

  4. Buying an aged site is a nice prospect for an income online, but as you said, you must know the topic well or you might not be able to continue to write quality contents to keep it in ranked. I dare say that it’s also not as applicable as starting a new one, unless you have the money to buy it. Sites like that are expensive. Also, I find it putting one into order to become yours in every aspect is difficult and arduous compared to if you start on your own. 

    I’m curious, did you earn well when you outsource your contents for your site?

    1. Hi Eli,

      Outsourcing the creation of the site can be done pretty cheaply, but as you say it’s very arduous. Buying a site that has been pre-build can get expensive very quickly, especially when they are have success with the site already. But some people actually have some money to invest in a project like that, that could potentially free them from their regular job.

      Using HPD was very easy. I picked the topic I thought would fit me (travel routers and I love to travel), but as it was completely new, it didn’t gain any traction by the time Amazon kicked me out of the program for not making enough sales in the first 90 days. That issue combined with the fact that this topic really didn’t suit me that well after all, I decided to not reapply for Amazon. I don’t like Amazon Associates for myself, though I know a lot of other people have massive success with it.


  5. Buying a niche site is really a shortcut to success online. It is an option to be considered especially if you consider the work you would have to go through especially if you are building your site from scratch. Building a niche site from scratch is a lot of work. You are going to have to put in a lot of hours in trying to get a lot done especially if you don’t have the budget to bypass the initial stages.

    Building a website from the scratch can be of huge benefit especially for those started fresh that are commonly referred to as newbies. You are going to learn a lot of things you did not know of before and you would build a lot of experience from the errors you are going to make, from the failures you are going to experience.

    It is a scary journey but one I think those that are able to come out of successfully would really be proud of themselves. That is why just like every other business it is important to have a guide so you don’t get lost along the way.

    I would really like to purchase an already made site in the future but I think for now I would stick to building a site from scratch.

    1. thanks for your 2 cents Jay. You are totally right. There are two ways of going about it and neither is better than the other. It’s your personal preference.

      I agree building it yourself will teach you a lot, but it will also take a lot longer. For anyone that has the option to invest (time and money), I would recommend buying an aged site to run and start making some income, while they build out their own site from scratch. 

      But again, it’s a very personal choice and everyone should do what feels right to them. Good luck with your site!

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