How do you build a Niche Site?

How do you build a Niche Site?

Before we start, let’s first tackle what a niche site is exactly. According to Webster’s Dictionary, this is the definition of a niche:


\ˈnich  also ˈnēsh or ˈnish  \

Definition of niche 

1arecess in a wall especially for a statue

bsomething (such as a sheltered or private space) that resembles a recess in a wall

2aa place, employment, status, or activity for which a person or thing is best fitted. finally found her niche

bhabitat supplying the factors necessary for the existence of an organism or species

cthe ecological role of an organism in a community especially in regard to food consumption

da specialized market

Obviously in this case a niche site isn’t about holes in the wall. A niche website means that you have a website about a specialized product or marketing to a specialized market.

In a nutshell these are the steps you need to take to build a successful niche website.

It seems simple right? Let’s take it step by step to give you a little more information.

Step 1 – Choose an Interest

First things first, you need to find your niche. This can be the area that you get stuck at. Sometimes you have no ideas at all, sometimes you have way too many. And more often than not you want to go way too broad.

While fitness or health would be excellent options, but they are way too broad. You would be trying to appeal to everyone and by doing so not appeal to anyone at all.

A better approach would be ie. health & wellness tips for mothers with newborns or work-outs for active seniors.

Then there is the personal interest side of it. Some people look for the niches where the money is. Health, Fitness and Money would most definitely do the trick, but you need to be able to write about it. If it bores you to tears, you will not do it, unless your will power is exceptional. And if you don’t do it, no money will be coming in.

And in all fairness every niche, even the tiny tiny micro niches, can be monetized.

So, pick something that plays to your strengths and that you are interested in. Need a little more help? Sign-up to the 5 day Niche Email Challenge. It’s totally free and every day you will get a little assignment to help you pick the niche that is perfect for you.

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Every day I will set you tips to figure out what your ideal niche is.


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Step 2  – Build a Website

When you have picked a niche you want to start building your site. Before you do that, you need a web host (which is the place your website lives, like the plot where your house it) and a domain (which is like the address of your home)

There are many options and some are better than others. I have found Namecheap to be very reasonable price wise, but it can be a bit tricky to get everything working. My personal favorite tool is Wealthy Affiliate, where you get hosting, can buy domains with unlimited email addresses and and education on how to build affiliate marketing websites.

Once you have picked a domain and have hosting, you can install Never go for free sites like,, or anything like that. Using free services like that may seem great, but it’s not yours. At any moment your whole site could be taken down and you are left with nothing.

After installing your WordPress, pick a nice looking theme and you are off to the races. Did you know you could set-up your WordPress site on your own domain at WA in 30 seconds?

After you have done your keyword research (use Jaaxy, which is included in WA too) you can start writing your content for the low competition keywords and publishing your high quality blog posts and pages.

Remember, Google like an active site, so keep adding content.

Step 3 – Attract Visitors

When you have a website with some great articles you want to start driving traffic towards the site. You can do this through Google Search by using the right keywords (find them in Jaaxy), but it might take a while before it’s nicely indexed and you actually rank for your keywords.

To help get more traffic, you can promote your posts on social media. Post your articles on your Facebook page, find some FB groups you are allowed to promote your content to and put it up on Google+ and Pinterest.

To kick start things you may consider setting up a Facebook Ad or a Google Ad to your content.

Step 4 – Earn Revenue

This is where the rubber meets the road.  Start earning money. As I wrote in my post 3 reasons why running a niche site the best side job there are many ways to start earning money from your niche site.

You may start with affiliate marketing, display ads and sponsored posts and graduate to selling your own products, courses and coaching. Not to mention you can even do some drop shipping from your site.
Ways to make money from your own site are only limited by your imagination (and the law maybe)


That answers your question, how do you build a niche site. Now let me know in the comments on which step are you? If you have any questions, feel free to ask them in the comments.

This Post Has 8 Comments

  1. Hi, how are you? This was a very interesting post. And it is really important to choose the right niche for the business to succeed. For some people, it can be very easy but for others, it is a bit more complicated to find the right niche. 

    It took me 2 days personally to choose mine. Something that people focus on is that they want to choose something that sells a lot. But this should not be a determining factor when choosing, we should choose something that we are passionate about, so it would be much easier to talk about the subject and create the contents. 

    Greetings, Pao.

    1. Happy you found it interesting, Paola! Finding the niche can be the biggest struggle and people automatically assume they have to write about something that is a money maker. Which is totally not necessary. You could do it, but it’s a much more difficult route especially if it’s your first site, you want a topic that you will be able to stick with.

      How are you faring with your niche site?

  2. In my experience, picking a niche doesn’t need to be difficult. Like you said, just pick something that interests you. That is the most important thing because you don’t want to spend all the time it takes to build a website only to find yourself absolutely bored to death by the subject of your content. Even if you could force yourself to keep writing in that situation, if you’re not interested in it, then other people won’t be either.

    To people new to choosing a niche, I would suggest not stressing too much, just pick something that feels natural.

    1. Absolutely Mariah, thanks for your input. 

      I agree it doesn’t have to be too difficult, it’s mostly indecisiveness that is stopping people in their tracks and the “what ifs”. Hope your niche site brings you a lot of online success

  3. Hello and thank you for the direct-to-the-point article on building niche sites!

    I have always wanted to build a website but I was always afraid of the technical side. But with the video lesson you shared about creating a website in 30 seconds with wealthy affiliate, it doesn’t look scary anymore! It actually looks fun.

    I used to think that Google Adsense program is the best way to make money with a website. But recently, I have been reading all the time that affiliate marketing is a better way to monetise your website.

    What do you think about that? Have you tried Google Adsense? An if yes, which method is more lucrative on the long term?

    Thank you in advance!

    1. Hi Amjad,

      I am not a fan of Google Adsense, because it would take a lot of visitors to make a small amount of money. You earn pennies most of the time, if you earn anything at all. Affiliate marketing will be much more lucrative.

      Having said that, you can always combine display ad (Google Adsense) with affiliate marketing. Just be sure that there aren’t too many ads on your site, because it makes it look messy and in my opinion a little desperate.

      Hope that helps.


  4. Hi

    This is great – thank you! 

    You have explained all the steps very clearly.  I like the fact that you offer extra help for people who can’t decide on their niches.  I have a few hobbies so use those when thinking about niches – but I know this is an area where lots of people struggle.

    It is great that Jaaxy is included with Wealthy Affiliate.  Isn’t it more expensive than Wealthy Affiliate?

    All the best!


    1. Hi Julia, thanks for your comment. If you are a starter member at WA you get 30 free Jaaxy searches. But if you are a premium member you get Jaaxy Lite, which is similar to Jaaxy Pro, but with a few differences in the SiteRank searches. This is included in your WA premium membership. 

      You then have the option to upgrade to Jaaxy Pro at $19/mo and Enterprise at $49/mo, so it’s not more expensive than WA, but it is an additional cost if you want the extra features.

      You can read this article by Carson, where he explains the difference between the 4 levels of Jaaxy and the integration with WA.

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