Before we start, let’s first tackle what a niche site is exactly. According to Webster’s Dictionary, this is the definition of a niche:
noun\ˈnich also ˈnēsh or ˈnish \
Definition of niche
1a: a recess in a wall especially for a statue
b: something (such as a sheltered or private space) that resembles a recess in a wall
2a: a place, employment, status, or activity for which a person or thing is best fitted. finally found her niche
b: a habitat supplying the factors necessary for the existence of an organism or species
c: the ecological role of an organism in a community especially in regard to food consumption
d: a specialized market
Obviously in this case a niche site isn’t about holes in the wall. A niche website means that you have a website about a specialized product or marketing to a specialized market.
In a nutshell these are the steps you need to take to build a successful niche website.
It seems simple right? Let’s take it step by step to give you a little more information.
Step 1 – Choose an Interest
First things first, you need to find your niche. This can be the area that you get stuck at. Sometimes you have no ideas at all, sometimes you have way too many. And more often than not you want to go way too broad.
While fitness or health would be excellent options, but they are way too broad. You would be trying to appeal to everyone and by doing so not appeal to anyone at all.
A better approach would be ie. health & wellness tips for mothers with newborns or work-outs for active seniors.
Then there is the personal interest side of it. Some people look for the niches where the money is. Health, Fitness and Money would most definitely do the trick, but you need to be able to write about it. If it bores you to tears, you will not do it, unless your will power is exceptional. And if you don’t do it, no money will be coming in.
And in all fairness every niche, even the tiny tiny micro niches, can be monetized.
So, pick something that plays to your strengths and that you are interested in. Need a little more help? Sign-up to the 5 day Niche Email Challenge. It’s totally free and every day you will get a little assignment to help you pick the niche that is perfect for you.
Step 2 – Build a Website
When you have picked a niche you want to start building your site. Before you do that, you need a web host (which is the place your website lives, like the plot where your house it) and a domain (which is like the address of your home)
There are many options and some are better than others. I have found Namecheap to be very reasonable price wise, but it can be a bit tricky to get everything working. My personal favorite tool is Wealthy Affiliate, where you get hosting, can buy domains with unlimited email addresses and and education on how to build affiliate marketing websites.
Once you have picked a domain and have hosting, you can install WordPress.org. Never go for free sites like WordPress.com, Blogger.com, Weebly.com or anything like that. Using free services like that may seem great, but it’s not yours. At any moment your whole site could be taken down and you are left with nothing.
After installing your WordPress, pick a nice looking theme and you are off to the races. Did you know you could set-up your WordPress site on your own domain at WA in 30 seconds?
After you have done your keyword research (use Jaaxy, which is included in WA too) you can start writing your content for the low competition keywords and publishing your high quality blog posts and pages.
Remember, Google like an active site, so keep adding content.
Step 3 – Attract Visitors
When you have a website with some great articles you want to start driving traffic towards the site. You can do this through Google Search by using the right keywords (find them in Jaaxy), but it might take a while before it’s nicely indexed and you actually rank for your keywords.
To help get more traffic, you can promote your posts on social media. Post your articles on your Facebook page, find some FB groups you are allowed to promote your content to and put it up on Google+ and Pinterest.
To kick start things you may consider setting up a Facebook Ad or a Google Ad to your content.
Step 4 – Earn Revenue
This is where the rubber meets the road. Start earning money. As I wrote in my post 3 reasons why running a niche site the best side job there are many ways to start earning money from your niche site.
You may start with affiliate marketing, display ads and sponsored posts and graduate to selling your own products, courses and coaching. Not to mention you can even do some drop shipping from your site.
Ways to make money from your own site are only limited by your imagination (and the law maybe)
That answers your question, how do you build a niche site. Now let me know in the comments on which step are you? If you have any questions, feel free to ask them in the comments.